Tuesday, March 31, 2009
Restaurants Haven't Reached Demand Bottom Yet
By John Gordon
Economic Sentiment:
Technomic/AMEX Marketbrief
Reports a March 2009 survey of 500 consumers that 16% felt economy
would improve, 12% stay the same, 72% worse. 74% indicate two years
or more for recovery. Restaurant visit intent frequency higher for
QSR vs., casual dining. 58% of consumers noted that they
probably/definitely will go to the restaurants they currently
visit, but less often.
Consumer Sentiment:
Gallup's
self-reported first half March 2009 spending in
stores, restaurants, gas stations and online declined 11%, to
$57/day, versus $64 level in January/February. In the September
2008-March 2009 period, the decline in spending for upper income
consumers was -38%, versus -40% for middle and lower income
consumers....
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