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Joleen Goronkin, President at People and Performance Strategies
Ian Vaughn, COO at Raising Canes
Robert Ott, CEO at Claim Jumper
Kelli Valade, COO at Chili’s and On the Border, Brinker International, Inc.
Tuesday, March 31, 2009
Restaurants Haven't Reached Demand Bottom Yet

By John Gordon

Economic Sentiment: Technomic/AMEX Marketbrief Reports a March 2009 survey of 500 consumers that 16% felt economy would improve, 12% stay the same, 72% worse. 74% indicate two years or more for recovery. Restaurant visit intent frequency higher for QSR vs., casual dining. 58% of consumers noted that they probably/definitely will go to the restaurants they currently visit, but less often.

Consumer Sentiment: Gallup's self-reported first half March 2009 spending in stores, restaurants, gas stations and online declined 11%, to $57/day, versus $64 level in January/February. In the September 2008-March 2009 period, the decline in spending for upper income consumers was -38%, versus -40% for middle and lower income consumers....

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